Earnings Per Mille Visitors — the key metric M&A forensic analysts use to catch implausible revenue claims. Paste the numbers from any listing and see if they make sense.
Enter revenue and session figures above to see the EPMV verdict.
Why it matters
EPMV (Earnings Per Mille Visitors) is the amount of revenue a business generates per 1,000 website sessions. It's computed as: (revenue / sessions) × 1,000.
For acquisition due diligence, EPMV is a powerful sanity check. Every legitimate business model has a natural range — ad-supported content sites earn $0.10–$4, self-serve SaaS earns $5–$40, enterprise SaaS earns $40–$100. Anything outside these ranges requires an extraordinary explanation.
When a seller claims $15K MRR on 500 monthly sessions, the implied EPMV is $30,000 — a number that has never existed in any real consumer or SMB SaaS product. ProofCap's forensic model flags this automatically and scores the business accordingly.
An EPMV in range doesn't mean the revenue is real — it means it's plausible. ProofCap runs the full forensic pipeline: live API revenue verification, GA4 traffic cross-check, backlink fraud detection, and AI risk scoring. From $297.
